Cutting Edge Sport Award

Category Partner

Cutting Edge Sport Award

Catapult

Catapult Vector

Catapult has been at the forefront of sports science and technology since 2006. Today, we are trusted to provide innovative wearable, athlete management and video analysis solutions to over 2,900 teams across 40 sports worldwide.

Committed to helping athletes and teams find their competitive edge, our technology is designed to capture performance data and translate it into insights that inform key decisions and make a positive impact on performance.

England Hockey

Big Stadium Hockey
Credits
Harlequins • Polytan/Polypipe • FIH • London Fire Brigade • England Hockey Events and Operations staff

England Hockey broke records hosting the Vitality Hockey Women’s World Cup. In 2019, their ambition was to capitalise on the legacy created, maximise demand for access to world class Hockey and replicate the atmosphere created by 10,000 fans cheering on the international teams.

England Hockey pioneered a game changing, reusable technology enabling an international standard playing surface to be installed and removed in the space of a few days, critically without damaging the surface underneath. Partnering with Harlequins to host the final FIH Pro League fixtures at the Twickenham Stoop stadium, England Hockey welcomed a record attendance of 12,039 fans.

The event was an amazing success with athletes buzzing about playing in front of such a huge home crowd, and spectators relishing in the spectacle and subsequent opportunities to play on the pitch and meet their heroes. Big Stadium Hockey is now available to be used in any stadium…globally.

Extreme E

Credits
Interstate Creative Partners • Aurora / North One Productions • MPA Creative PR

Extreme E is the first of its kind; a radical new motorsport in which electric SUVs compete in remote environments already damaged by climate issues. Starting in 2021, this ground-breaking global voyage will highlight climate change impact and promote the adoption of electric vehicles to help protect the planet.

Our remote locations include Greenland, the Amazon, Saudi Arabia, the Nepalese Himalayas and Senegal, where issues include deforestation, rising sea levels, melting glaciers, desertification, plastic pollution and more.

The series will also push usual sporting boundaries, utilising leading science and climate experts to implement legacy initiatives dependent on local needs.

A former Royal Mail cargo-passenger ship is undergoing a refit to lower its emissions and will be used to transport the championship’s freight and infrastructure – including vehicles – reducing Extreme E’s carbon footprint as well as being used to facilitate scientific research through an on-board laboratory run by Cambridge University.

INEOS

INEOS 1:59 Challenge

Achieving something that has never, in the history of humanity, been achieved before will always require significant innovation.

The INEOS 1:59 Challenge, Eliud Kipchoge’s ultimately successful attempt to become the first ever person to run a sub-two-hour marathon, required exactly that.

Whilst it was undoubtedly first and foremost a feat of incredible human achievement, to provide Kipchoge with the optimal conditions and to take the required 26 seconds off his previous attempt in the Breaking2 event in 2017, a team of assembled experts from across different sports (including from across different INEOS sports properties) had to come together, quickly, and innovate in areas ranging from pacemaking formations to course optimisation to vehicle speed control to weather analysis and beyond.

All the hard work and innovation culminated on 12th October when Kipchoge, perfectly paced by an electric vehicle and laser and protected by a never-before-seen pacemaking formation crossed the finish line in 1:59:40.2.

RugbyX

Credits
Sportable Technologies • Labosport • Sportslab

RugbyX is a new, World Rugby approved 5v5 format of the sport. Ten leading international men's and women's 7s teams contested the inaugural event at the O2 on 29th October 2019. Law variations in RugbyX such as quick throws replacing line-outs led to fast, simple gameplay, attracting new, younger audiences to the sport.

Permanent artificial pitches take six months to construct. Groundbreaking technology led to the creation of a temporary 4G pitch which could be installed into the O2 in under 6 hours - opening up indoor arenas as new venues for rugby.

Sportable Technologies worked with Gilbert to develop ball tracking technology which provided real-time data to audiences and referees, while monitoring the sport’s 10m height restriction.

16,000 people attended across two sessions at the O2. ITV reported significantly higher audiences amongst 18-34 year olds, and RugbyX received requests from coaches across the world looking to adopt it into grassroots programmes.

W Series

Changing the Face of Motorsport

While other female sports are growing exponentially, motorsport is lagging behind the times.

There are fewer women racing single-seater cars at higher levels now than 10 years ago, and it is 44 years since a female driver last started a Formula 1 race.

Very few opportunities exist for women to gain the necessary experience and qualification to race in Formula 1, the traditional domain of the rich young man. W Series doesn’t expect drivers to bring a budget. All they need is talent. That, and the level playing field of equal equipment overseen with equal skill and precision, is what makes W Series a game changer.

W Series is a movement that drives real change. Our brand stands as a role model for equality in motorsport. And beyond.