Event of the Year

Category Partner

Event of the Year

England Netball

Vitality Netball World Cup 2019
Credits
Netball World Cup 2019 Ltd (NWC2019 Ltd) • England Netball (EN) • UK Sport • Liverpool City Council • ACC Liverpool Group

The Netball World Cup is the pinnacle of world netball, but the 2019 edition was about much more than elite sport. With a clear vision to be the best World Cup in female sport, the 10-day event delivered on every ambition, using its relatively lean resource to punch well above its weight and provide a fitting platform for women’s sport.

The tournament showcased netball at its dynamic and exhilarating best: the game’s traditional powerhouses, Australia and New Zealand, were at their ruthless and dominant peak, hosts England thrilled the majority of the record-breaking number of ticket buyers in their quest for a first-ever title, and the African nations brought vibrancy, colour and infectious joy to what was collectively their best ever tournament.

Cultures and nations met, mixed and celebrated, delivering inspiration and empowerment to women and girls the world over; demonstrating what sport can achieve at its very best.

ICC

ICC Cricket World Cup 2019 - The World's Greatest Cricket Celebration
Credits
Matta – Marketing Creative • Ticketmaster – Ticketing • Two Circles – Data & Insights • Twelfthman – Artworking • Ogilvy – PR • Goat – Influencers • Ear to the Ground – Activation • Trivandi – Readiness and planning • Edcoms – Schools and education • Cricket Publications Ltd – Publications • Pulse – Digital services • Onside Law – Legal services • CSM – signage • Threepipe - Media buying

The ICC Men’s Cricket World Cup 2019 delivered its goal - the world’s greatest cricket celebration. While its incredible sporting climax will be remembered for generations to come, the delivery of 48 matches in 45 days, spread across 11 host venues, in 10 cities took years of planning and coordination between the Local Organising Committee team and the many stakeholders across the sport, cities and government to deliver

The tournament delivered records across all metrics including revenue (+25% vs target), attendance (+8% vs target), broadcast and digital interaction (biggest ever Cricket World Cup), and inspired over 1.3m kids to interact with cricket (+30% vs target).

Not only did the tournament engage global cricket fans, it captured the imagination of the nation and has been leveraged by the ECB as a platform for growth to inspire a new generation of domestic fans. The tournament has already proven to be a catalyst to transform the game!

INEOS

INEOS 1:59 Challenge
Credits
London Marathon Events • Vienna City Marathon • Sunset+Vine • Into The Blue • The Playbook • SOON • EvCom

The INEOS 1:59 Challenge was one of the most talked about sporting events of 2019 and will go down in history alongside momentous feats of human achievement such as Bannister’s sub-four-minute mile and Hillary’s summit of Mount Everest.

To achieve something that has never been achieved before, however, was no easy task. The event took seven months of meticulous planning from a team of assembled experts from across the INEOS sports portfolio and beyond.

Ultimately, however, the goal was achieved as Kipchoge ran the first ever sub-two-hour marathon in the historical time of 1:59:40.2 in front of 120,000 fans. Whilst the Challenge took place in Vienna it captured the imagination of the world through being broadcast on YouTube and on terrestrial TV in 200+ territories worldwide. Indeed, as Kipchoge crossed the finish line, seven of the top ten worldwide trending topics on Twitter related to the INEOS 1:59 Challenge.

LTA

Fever-Tree Championships, at The Queen’s Club

The Fever-Tree Championships is the LTA’s flagship event, an iconic tournament in the professional men’s tennis calendar and a jewel of the British Summer of Sport.

We innovate, we work with the community, we deliver meaningful brand partnerships and we listen to our players and fans to always make sure they get the best possible experience. Revered by tennis fans, and the players themselves, our event delivers show-stopping sport in the traditional, intimate atmosphere of The Queen’s Club.

2019 was a special year, with record ticket and hospitality sales, wider community engagement, a superb entry list, and a sensational story on court, as Feliciano Lopez became our singles champion for the second time and then went on to make history by forming the perfect doubles pair with a returning Sir Andy Murray to secure the doubles title.

MLB

Mitel & MLB Present London Series 2019
Credits
LS185 - the organisation that oversees the day to day running of the London Stadium.

Major League Baseball (MLB) is the most historic professional sports league in the USA and consists of 30 member clubs in US and Canada, representing the highest level of professional baseball.

In May 2018, MLB announced it would bring regular season games to Europe for the first time, and would mark the historic occasion with two of its most storied franchises; Boston Red Sox and New York Yankees.

MLB appointed CSM Sport & Entertainment as its Official Promoter and together we set out to deliver the outstanding event of 2019.

We transformed London Stadium into an MLB-standard ballpark in three weeks, sold out both games and delivered the best-attended MLB game since 2003. We raised awareness of the London Series from 18% of male sports fans in October 2018 to 47% by July 2019 with 90% of ticket holders likely to recommend the event and #LondonSeries trending number 1 globally.

The Championships, Wimbledon

The Championships 2019
Credits
The AELTC, Wimbledon

The Championships, Wimbledon, is the oldest tennis tournament in the world. Staged at the All England Club, the Grounds host 500,000 guests, 780 players, 2,000 media and 4,500 staff.

In 2019, the AELTC demonstrated the increasingly important role that innovation has played in preserving its traditions and strength of brand, launching new facilities including the new No.1 Court with retractable roof, a new dining facility for Members, while also changing its start of play time, expanding the Grounds capacity, and rebuilding Official Apps, all of it brought to life in the same vision as the first Championships in 1877.