Sport Event Coverage Award
BT Sport's coverage of the all-English 2019 UEFA Champions League Final set the bar for multi-platform event coverage and integrated marketing support.
BT Sport delivered one of the most technologically advanced sports broadcasts ever, with its coverage in High Dynamic Range, providing the best picture quality ever seen outside of cinemas.
Our marketing campaign generated 11.4 billion global impressions.
When the match finally came around, 11.8 million fans decided to cancel everything and watch: the highest viewing figures in BT Sport’s six-year history. More than the BBC and ITV combined.
Across the week of the final, BT Sport's content across social media platforms attracted a staggering 152.6 million views.
iFollow is the official streaming service of the EFL. It includes live video streaming of matches, audio match commentary and much much more. The scale is unprecedented in football with 54 Clubs forming part of the EFL’s digital offering.
iFollow has revolutionised the way that overseas and domestic fans can watch their team – whilst creating a brand new revenue stream for EFL Clubs with at least 70% of the net revenue going back to clubs.
This season iFollow has developed its production value with enhanced camera coverage and technological development which has, in part, helped to kick-start the 2019/20 season with almost 300,000 live streams already delivered to fans.
The ABB FIA Formula E Championship is the world’s first fully electric international single-seater street racing series.
Consisting of 11 teams and 22 drivers, Formula E delivers world-class racing to 12 cities over five continents, throughout the eight-month Championship season. Bringing racing rivalries to city streets, set against some of the most iconic skylines in the world - such as New York, Hong Kong, Paris and Rome - Formula E is racing, reinvented.
The 2018/19 season brought significant changes. In came the Generation 2 car, capable of more power and able to finish races on one charge, eliminating the need for a car swap. New venues in China, Switzerland and Saudi Arabia, and new manufacturers BMW and Nissan.
Formula E TV’s content has an innovative and fan-first signature, using technology to create a point of differentiation and characterise the sport and drivers, and showcasing electric mobility and road-relevant technologies.
SailGP is sailing, redefined. Established in 2018 and headquartered in London, SailGP is an annual, global sports championship featuring bold, cutting-edge technology and awe-inspiring athleticism.
SailGP aimed to recruit and build a younger, more diverse fanbase, one that consumes content in a totally different manner to traditional sailing fans.
The SailGP championship was brought to life through storytelling via the creation of spectacular, innovative and engaging content that sat across linear, digital and social platforms.
The SailGP world feed broadcast, was one of the world’s largest remote productions. LiveLine FX’s award-winning, patented technology created on-screen graphics that made racing easy to understand. Digital content developed athletes as stars, showcased innovative technology and highlighted jeopardy and drama.
In the inaugural season, SailGP was broadcast across 137 territories, reaching a global audience of 1.8bn. Social content achieved 20.7 million video views, 9.2 million engagements and grew a 1.2 million fanbase.
The Championships, Wimbledon
The AELTC is the rightsholder and owner for The Championships, Wimbledon, and licences the linear coverage of The Championships to over 200 broadcast territories around the world.
However, the AELTC has a robust package of reserved rights which allow it to play the role of both rights holder and media owner, creating content for Wimbledon’s industry-leading digital platforms, creating content to generate added value for broadcasters, and, as the host broadcaster and media services provider, creating and managing the linear, photography and paper coverage of the event itself.
As the first UK publisher to commit significant investment into transforming the profile and coverage of the Women's World Cup, The Telegraph didn't just dip a speculative toe into the waters of covering the tournament – we opted for wholesale change.